PRESS RELEASE June 1/2016
Red Frog, New World Boots
Kickstarter campaign addy ' Red Frog, Best Boots Ever'
A Canadian boot maker has developed a technique for taking old tires and turning them into soles for winter boots, shoes and sandals.
Last year Angus Pecover, an entrepreneur with deep roots on the Canadian prairies, decided to bet it all on designing and creating beautiful winter boots in Mexico — a nation with a long tradition of fine boot making. In Leon (about 400 km from Mexico City), he set up a small factory which, for reasons mysterious and stubbornly private, he called Red Frog, New World Boots. Using all natural, sustainable materials including long fibre felt — the warmest natural material available — and repurposed coach leather sourced from Mexican automobile factories, he set himself to creating some of the coolest (and warmest) footwear on the planet.
Like all new businesses, there were obstacles to be met and overcome. His biggest obstacle, however, was deciding on a material with which to make the soles of his funky new shoes. The options, it seemed, were limited only to synthetic, toxic materials. None were good for the environment; most probably had a half life close to Uranium 238 and to top it off, none were very good for navigating ice and snow.
Growing up on the Canadian prairie (amidst said ice and snow…) gives one an ‘adapt or die’ attitude. When faced with those two options, unsurprisingly, Angus chose the former. He realized that all over the world there were literally mountains of used and discarded tires, and they grew bigger by the day. What to do? Could using these unsightly industrial cast-offs help save the earth and, indeed, his very sole? (Cue flashing light bulb graphic, triumphal bugle shot.)
Angus got busy. He chopped tires into tiny pieces and began to experiment with ways to bond them back together, until he came up with a compound he called Cuacho Rubber — similar to the rubber tiles used in playgrounds, but intended for very different ends. Although it has astonishing tensile strength, Caucho Rubber can be moulded, shaped and sanded like wood. Since it’s made from tires, it stays flexible and grips the ice the way tires do. (Of course it also lasts like tires do, and several years hence when your sole finally wears out, it can be easily replaced.) Most importantly, Cuacho Rubber is part of the solution, helping to diminish the surplus of tires the world has accumulated over the last 100+ years.
Pecover is proud to introduce his brave New World of exquisite winter boots, shoes, sandals and accessories to the world, prouder still to be be part of the first and only company to develop a viable technique for re-purposing crappy old tires. He hopes to spread this knowledge around the planet and turn those mountains of rubber into beautiful footwear everywhere. To that end, beginning June 1st Red Frog, New World Boots is running a Kickstarter campaign under the title ‘redfrog, best boots ever’ to raise money and spread the word. And to help clean up the planet, one foot at a time.